How Advantech Scaled Shipping with FreightPOP + SAP

Customer Profile

About Advantech

A global provider of industrial computing and IoT technologies supporting manufacturing, logistics, and healthcare industries. As operations scaled worldwide, managing complex shipping requirements, carrier data, and compliance across multiple regions became increasingly difficult.

Running on SAP, the team needed a connected shipping solution to automate workflows, unify data, and maintain visibility across their global supply chain.

The Problem

Challenges

Limited inbound visibility: SAP only showed shipment status, not container or part-level detail, leaving teams without real-world ETAs

Integration gaps: Inbound POs and stock transfers weren't connected to SAP logistics, creating planning blind spots

Manual communication: Warehouses emailed updates and forwarders sent late documents, slowing response times

Fragmented tracking: Multi-leg international shipments were hard to reconcile without real-time visibility

Rate management issues: Air and ocean rates lived in spreadsheets, making cost analysis and validation manual

Process inefficiencies: No role-based controls or automation, creating bottlenecks and manual rework

The Solution

Solutions

Full inbound shipment visibility: Real-time container, air, and part-level tracking across all regions

Streamlined SAP connectivity: Bilateral data sync bridges logistics, finance, and supply chain workflows

Automated communication: Instant status updates and document uploads replaced manual emails

Unified global tracking: Multi-leg and partial shipments automatically linked to delivery notes

Centralized rate management: Air and ocean rates stored, validated, and analyzed within FreightPOP

Improved efficiency: Role-based access, automation, and training reduced manual steps and delays

Measured Impact

Shipping Results with FreightPOP and SAP Integration

30%
Reduction in shipping costs
95%
Reduction in shipment processing time
15%
Savings on freight costs via invoice auditing
40%
More shipments delivered on time

FreightPOP + SAP S/4HANA: Quick FAQs

What is FreightPOP's bilateral integration with SAP S/4HANA?
FreightPOP's SAP S/4HANA integration is a bilateral sync between SAP and FreightPOP's TMS that automates rating, booking, label and BOL creation, tracking, and freight audit. Shipment details, costs, and tracking data flow both ways in real time to eliminate manual re-entry and improve visibility across logistics and finance.
Which shipping modes and carriers are supported?
SAP S/4HANA shippers can manage parcel, LTL, TL, and international air and ocean in FreightPOP. FreightPOP connects to hundreds of carriers, brokers, and 3PLs for centralized rate shopping, booking, documentation, and tracking — directly within your SAP workflow.
How does FreightPOP help control freight spend?
FreightPOP's freight audit compares invoices to contracted rates and accessorials, flags discrepancies, and provides analytics by carrier, mode, lane, and service level to reduce overbilling and support smarter carrier selection.

Learn more on the FreightPOP + SAP S/4HANA partner page ↗