How GrowGeneration Boosted Productivity and Cut Costs With FreightPOP and Netsuite Integration

ABOUT GROWGENERATION

GrowGeneration is the nation’s largest chain of specialty hydroponic and organic garden centers, serving both commercial growers and hobbyists through a multi-channel distribution and fulfillment network. Rapid expansion across retail and wholesale channels increased shipping complexity, cost management needs, and carrier coordination challenges.

To keep up with growth, the team needed a centralized, automated shipping solution that would integrate seamlessly with NetSuite, eliminate manual quoting, and provide visibility into costs and carrier performance—without adding headcount.

The Challenges

  • Manual quoting: Required carrier-by-carrier comparisons outside NetSuite, slowing orders
  • Cost transparency: Limited visibility across carriers, making mode selection difficult
  • Scheduling & partners: Carrier and 3PL coordination relied on email and spreadsheets
  • Freight recovery: Gaps between billed charges and actual costs made it difficult to recover expenses
  • NetSuite workflow: Disconnected from shipping steps, requiring re-entry and manual status lookups

FreightPOP Solutions

  • NetSuite integration: Orders, tracking, costs, and freight invoices sync directly between FreightPOP and NetSuite
  • Automated execution: Booking, label/BOL creation, and documentation generated from NetSuite in one workflow
  • Rate shopping: Compare parcel, LTL, and FTL rates across all connected carriers in seconds
  • Centralized tracking: Real-time shipment status and delivery updates across all modes and carriers
  • Invoice auditing: Freight bills are compared to contracted rates and accessorials, flagging discrepancies before posting

Shipping Results with FreightPOP and NetSuite

2×
Productivity increase
$500k
Cost reduction (run rate)
10×
ROI on FreightPOP

FreightPOP + NetSuite: Frequently Asked Questions

These FAQs cover FreightPOP’s native NetSuite integration. Features and availability can vary by plan and region.

How does FreightPOP NetSuite integration work?
FreightPOP’s native integration or bi-lateral connects NetSuite with multi-carrier shipping for rate shopping, label/BOL generation, booking, tracking, and audit—all synced in real time.
Which shipping modes and carriers are supported?
Parcel, LTL, FTL, and international air/ocean with hundreds of carriers and 3PLs centralized.
How does rate shopping work within NetSuite?
Sales Orders, Transfer Orders, and Purchase Orders can be pulled into FreightPOP to compare rates. The selected service, cost, and tracking information sync back to NetSuite automatically.
Can FreightPOP generate shipping documents and customs forms?
Yes—parcel labels, LTL BOLs, packing slips, and international documents are created and linked directly in NetSuite.
Does tracking information sync to NetSuite?
Yes—tracking numbers and shipment updates sync so teams and customers have real-time visibility.
How does FreightPOP help manage and control freight spend?
Freight audit compares invoices to quoted rates and accessorials, providing spend analytics and variance insights.

Learn more on the FreightPOP + NetSuite partner page .