How Connected Shipping Systems Support Smarter Freight Decisions
How Connected Shipping Systems Support Smarter Freight Decisions
Every shipment begins with a decision.
Which carrier...
Connectivity, effort, visibility, and total cost of ownership
| Aspect | FreightPOP’s Unified Freight API | Individual Carrier APIs / Legacy Systems |
|---|---|---|
| Carrier ConnectivityParcel, LTL, FTL, international | Hundreds of carriers integrated out-of-the-box. Add new carriers without custom builds. | Limited coverage; each carrier requires a separate integration. |
| Implementation EffortSpeed to value | One integration to connect ERP/WMS/eCommerce to all carriers; pre-built connectors accelerate go-live. | Multiple one-off builds; ongoing maintenance for every carrier API. |
| FunctionalityEnd-to-end workflow | Full TMS: instant rates, booking, labels, tracking, and invoice audit—configurable rules across modes. | Capabilities vary by carrier; no unified cross-carrier workflow. |
| Data VisibilityControl & reporting | Single dashboard with real-time cross-carrier tracking and analytics (spend, performance, on-time rates). | Fragmented data across portals; manual aggregation required. |
| Scalability & SupportGrowth-ready | Scales with volume, locations, and carriers; expert onboarding and ongoing support. | Scaling strains custom integrations; support split across vendors or in-house only. |
| Cost ImpactTotal cost of ownership | Lower ship costs via competitive rate shopping; reduced IT maintenance. | Higher ship/IT costs and upkeep across many integrations. |
Every shipment begins with a decision.
Which carrier...
For years, many shippers relied on a relatively straightforward formula to forecast freight costs. Historical spend,...
As supply chains grow more complex and customer expectations continue to rise, disconnected systems introduce friction,...
FreightPOP is an AI supply chain software platform built for mid-market and enterprise shippers. We are the intelligence that moves your supply chain—unifying WMS, OMS, and TMS into a single end-to-end solution.
With one login, shippers can manage parcel, LTL, FTL, ocean, rail, and international air while integrating seamlessly with the systems already in their tech stack across 1,500+ supported connections.
At the core of the platform is FreightPOP Intelligence—our AI layer that spans the entire FreightPOP ecosystem. It continuously learns from shipment data, operational behavior, and system activity to guide decisions and automate execution. FreightPOP Intelligence supports essential logistics functions such as rate shopping, dispatching, tracking, and freight audit, while enabling advanced capabilities like load consolidation, route optimization, yard management, and dock scheduling.